2026 · W22 · 東南亞遊戲市場情報
涵蓋泰越雙市場排行榜、文化脈動、KOL 動態、本週新聞、跨榜分析與市場策略
本週焦點
App Store 冠軍:《Block Blast!》(Hungry Studio)
App Store 冠軍:《Block Blast!》(Valar Technology Corp)
最大漲幅:《Brain Puzzle 3: Crazy Mind》在 TH App Store ↑31
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ↑1 | 3 週 |
Block Blast!
Hungry Studio
|
|
| 2 | ↑1 | 3 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 3 | ↑1 | 3 週 |
Roblox
Roblox Corporation
|
|
| 4 | NEW | 1 週 |
Clash of Critters
Farlight Games
|
|
| 5 | ↑12 | 3 週 |
Angry Birds 2
Rovio Entertainment Oyj
|
|
| 6 | NEW | 1 週 |
Lineage W
NCV GAMES PTE. LTD.
|
|
| 7 | ↓2 | 3 週 |
Kingshot
Century Games Pte. Ltd.
|
|
| 8 | ↓2 | 3 週 |
Garena RoV: Attack on Titan
Garena Mobile Games Private Ltd.
|
|
| 9 | ↓8 | 3 週 |
Garden Defense:พืช vs สไลม์
Hong Kong Tanwan Information Technology Co.,Limited
|
|
| 10 | ↓1 | 3 週 |
Free Fire MAX
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 11 | ─ | 3 週 |
eFootball™
KONAMI
|
|
| 12 | ↑31 | 3 週 |
Brain Puzzle 3: Crazy Mind
SmallStep Dev Team
|
|
| 13 | ↑16 | 3 週 |
Cookingo: Perfect Meal
Higame Global Limited
|
|
| 14 | ↑20 | 3 週 |
EA SPORTS FC™ Football Mobile
Electronic Arts
|
|
| 15 | ↓3 | 3 週 |
Subway Surfers
Sybo Games ApS
|
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ─ | 3 週 |
Block Blast!
Valar Technology Corp
|
|
| 2 | ↑1 | 3 週 |
Roblox VN
VNGGames Co., Ltd
|
|
| 3 | ↓1 | 3 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 4 | ─ | 3 週 |
Garena Liên Quân Mobile
Garena Mobile Private
|
|
| 5 | ↑1 | 3 週 |
FC Mobile VN
Garena Mobile Private
|
|
| 6 | ↓1 | 3 週 |
Free Fire MAX
GARENA INTERNATIONAL I PRIVATE LIMITED
|
|
| 7 | ↑1 | 3 週 |
Play Together VNG
VNG CORPORATION
|
|
| 8 | NEW | 1 週 |
TS Origin - VTC
VTC Mobile
|
|
| 9 | NEW | 1 週 |
FC Online M by EA SPORTS™
Garena Mobile Private
|
|
| 10 | NEW | 1 週 |
Lineage W
VNGGames Co., Ltd
|
|
| 11 | ↑5 | 3 週 |
Talking Tom Gold Run
Outfit7 Limited
|
|
| 12 | ↓2 | 3 週 |
Magic Tiles 3™: Piano Game
Amanotes Pte. Ltd.
|
|
| 13 | ↑6 | 3 週 |
Plants vs. Zombies™
Electronic Arts
|
|
| 14 | ↑13 | 3 週 |
Thời Đại Anh Hùng
Valar Technology Corp
|
|
| 15 | NEW | 1 週 |
Home Scapes – Ngôi nhà mơ ước
VTC GAME
|
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | NEW | 1 週 |
Lineage W
NCV GAMES PTE. LTD.
|
|
| 2 | ─ | 3 週 |
Roblox
Roblox Corporation
|
|
| 3 | ─ | 3 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I
|
|
| 4 | NEW | 1 週 |
Clash of Critters
FARLIGHT
|
|
| 5 | ↓4 | 3 週 |
Garden Defense:พืช vs สไลม์
TANWAN GAMES
|
|
| 6 | ↓1 | 3 週 |
Garena RoV: Attack on Titan
Garena Mobile Private Limited
|
|
| 7 | ↓1 | 3 週 |
Mobile Legends: Bang Bang
MOONTON
|
|
| 8 | ↑5 | 3 週 |
Color Block: Combo Blast
Ivy
|
|
| 9 | ↓5 | 3 週 |
Block Blast!
HungryStudio
|
|
| 10 | ↓3 | 3 週 |
Free Fire MAX
GARENA INTERNATIONAL I
|
|
| 11 | ↓1 | 3 週 |
Total Football VNG
VNGGames Co., Ltd
|
|
| 12 | ↓3 | 3 週 |
Royal Kingdom
Dream Games, Ltd.
|
|
| 13 | ↓5 | 3 週 |
Arrows – Puzzle Escape
Lessmore GmbH
|
|
| 14 | ↓3 | 3 週 |
Vita Mahjong
Vita Studio.
|
|
| 15 | ↑6 | 3 週 |
EA SPORTS FC Soccer Mobile 26
ELECTRONIC ARTS
|
| 排名 | 週變化 | 上榜週數 | Icon | 遊戲名稱 / 開發商 |
|---|---|---|---|---|
| 1 | ─ | 3 週 |
Block Blast!
Funtap Games Joint Stock Company
|
|
| 2 | NEW | 1 週 |
Mini Challenges: Calm Games
UltraPub
|
|
| 3 | ↓1 | 3 週 |
Roblox VN
VNGGames Co., Ltd
|
|
| 4 | ─ | 3 週 |
Free Fire: Undersea Mystery
GARENA INTERNATIONAL I
|
|
| 5 | ↑6 | 3 週 |
Color Block: Combo Blast
Ivy
|
|
| 6 | ↓3 | 3 週 |
FC Mobile VN
Garena Mobile Private
|
|
| 7 | ↓1 | 3 週 |
Garena Liên Quân Mobile
Garena Mobile Private
|
|
| 8 | ─ | 3 週 |
Free Fire MAX
GARENA INTERNATIONAL I
|
|
| 9 | ↓2 | 3 週 |
Party Legends: 234 Mini Battle
Eclipse Inner
|
|
| 10 | ↑7 | 3 週 |
Haunted Dorm
Mihuan Limited
|
|
| 11 | ↑13 | 3 週 |
Bow Wow Doge Battle
SSGamer
|
|
| 12 | ↑1 | 3 週 |
Magic Tiles 3™ - Piano Game
AMANOTES PTE. LTD.
|
|
| 13 | ↑2 | 3 週 |
Kalliu Game World: Life Story
Joltrix
|
|
| 14 | ↓4 | 3 週 |
Arrows – Puzzle Escape
Lessmore GmbH
|
|
| 15 | ↑5 | 3 週 |
Play Together VNG
VNG GROUP JSC
|
① **益智品類持續爆紅,Block Blast!雙平台統治**:在泰國App Store和越南App Store皆位居榜首,證明簡易上手的益智遊戲在東南亞具有極強的跨世代吸引力,中國廠商應優先佈局此品類的創新產品。
② **Lineage W強勢登榜,RPG/MMORPG仍有機會**:新作在泰國Google Play衝至第一,證明精品RPG在當地仍有強勁需求,建議中國廠商針對當地玩家進行本地化適配與IP改編。
③ **休閒/模擬遊戲崛起跡象明顯**:Clash of Critters在泰國新上榜即進榜單,Home Scapes在越南強勢返榜,此類低門檻遊戲易於變現,適合中國廠商作為穩定營收的次要佈局。
④ **Free Fire系列維持強勢,動作品類仍是主流**:兩國皆有免費射擊遊戲上榜,泰國Brain Puzzle大幅上漲(↑31名)顯示單款突破潛力大,買量應聚焦App Store而非Google Play。